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Article
If you’re an entrepreneur about to launch a startup, then you know how important every cent can be.

While executing your core competency will be a crucial factor to the success of your business, another important step is effectively marketing your business. Below are 15 of the best digital marketing tools that can help you get your marketing initiatives going from scratch.
Article
To be an entrepreneur is to be responsible for everything in your business — from the managing the people, to defining of the company’s vision.

While there’s a different story behind the launch of every startup, there are several excellent books out there written by founders, business consultants, and those who have been on the front lines of creating a business from scratch.
Article
Hiring for startups can be really challenging. While that’s probably pretty obvious, the diligence and careful attention for detail is especially pronounced when looking for a software engineer—even more so when you, the prospective employer, lacks certain fundamental coding competencies.
Article
Looking for a road block early on in your startup? When it comes to the nitty, gritty details of the backend, non-technical startup entrepreneurs underestimate the importance of learning to code far too often. Of course, they’re experts in non-technical areas like finance or marketing, and as it’s gotten them this far, they might not have considered the value in knowing some essential programming fundamentals. As such, they often entrust software development to a CTO, hire freelancers, or an ...
Article
1. Waterfall vs. Agile: What project management methodology should your startup choose?
We’re living in the era of the startup. Every day we’re witnessing the baby steps of innovation, teams coming together to bring bright new ideas from the rough drafts of ideation to the eventual daily-life improvements of their consumers.

Got a brilliant, game changing idea yourself? Wonderful! Ideas are great! The only thing better than having a great idea is knowing how to implement it. Ideas mean n...
Article
These days the tech options for mobile app development available to entrepreneurs are abundant. The main differences between them come down to implementation speed, cost, and final product quality. Understanding the differences between themas well as the various approaches to implementing them—is the tricky part.