Ask yourself the following question: where is your content now? Whatever your situation might be, if you had to think for longer than 10 seconds about where your content lives, that means you’re not correctly managing that content. Here is where the concept of Content as a Service will come in handy. Because that is exactly the need it tries to fulfill, the problem it tries to solve: you’re not just splitting content and presentation, you’re actually splitting content and purpose.
Headless CMS was born because as more and more content channels were available, it was harder to be present everywhere using the standard CMS. Being present on the web, mobile, or other channels with the same system required a lot of knowledge and money, so only some of the companies were able to do this right.